Business/Project Overview
Crafts by Adeewa is a Nigerian-based fashion brand specializing in premium traditional wedding accessories and beauty services. Our mission is to deliver elegance, tradition, and convenience through expertly crafted fashion pieces and professional event styling.
The Problem
Here are the problems many people face in Nigeria when preparing for weddings and special events:
- Poor-Quality Fashion Costs: An estimated 30% of event budgets are spent on subpar or mismatched fashion items, leading to dissatisfaction.
- Time Drain: Couples often spend an additional 15-20 hours on average coordinating multiple vendors for essential event accessories and services.
- Impact on Events: Poor quality or unavailable products contribute to the 25% rate of event cancellations or postponements in Nigeria.
Proposed Solution
Crafts by Adeewa offers premium traditional wedding fashion and beauty solutions, including:
- Quality Asooke for brides and grooms
- Customized Bridal Hand Fans
- Expertly Styled Gele
- Men’s Traditional Caps (Fila)
- Makeup Services for brides and guests
- Elegant Fascinators and Traditional Beads
- Organic Beauty Products (Oriflame)
Goals and Objectives
Target Audience/Market
- Women, aged 23-65
- Men, aged 25-65