Business/Project Overview
Frúnutz Island is a health-focused beverage brand based in Abeokuta, Nigeria. Founded by Chiamaka Faith-Petra Emenike in 2023, the company offers nutritious drinks made from Tigernuts, Beets, and other natural ingredients. Driven by a passion for wellness and clean living, Frúnutz Island promotes healthier lifestyles by creating delicious, all-natural alternatives to sugary, carbonated drinks.
With a commitment to sustainability and local sourcing, the brand educates and empowers communities to make better dietary choices – one sip at a time.
The Problem
Many Nigerians consume sugary, carbonated drinks daily due to lack of awareness and access to healthier alternatives. There is also limited education around the nutritional benefits of natural ingredients like Tigernut and Beetroot, leading to poor dietary habits and related health issues.
Proposed Solution
Frúnutz Island provides 100% natural beverages made from nutrient-rich ingredients such as Tigernut, Beetroot, Dates, and fresh fruits. These drinks are free from preservatives and refined sugar. The brand also incorporates educational outreach and wellness events like the “Wellness Sip Fair” to raise awareness and encourage healthy living.
Goals and Objectives
- Secure NAFDAC certification to scale and access more markets
- Expand production through new equipment and improved logistics
- Launch community engagement events focused on wellness education
- Introduce more superfood-based drink options
- Become a leading brand in Nigeria’s healthy beverage sector
Target Audience/Market
- Health-conscious individuals and families
- Fitness and wellness communities
- Professionals looking for healthy lifestyle choices
- Environmentally aware consumers
- Local markets and retailers in Abeokuta and neighboring areas
