Crafts By Ade Ewa

Crafts by Adeewa is a Nigerian-based fashion brand specializing in premium traditional wedding accessories and beauty services.

Crafts By Ade Ewa

Crafts by Adeewa is a Nigerian-based fashion brand specializing in premium traditional wedding accessories and beauty services.

About the Pitcher

Odedele Anuoluwapo Elizabeth

I am a serial entrepreneur, passionate about creating beautiful African headgear & event accessories for outstanding women and men

Business/Project Overview

Crafts by Adeewa is a Nigerian-based fashion brand specializing in premium traditional wedding accessories and beauty services. Our mission is to deliver elegance, tradition, and convenience through expertly crafted fashion pieces and professional event styling.

The Problem

Here are the problems many people face in Nigeria when preparing for weddings and special events:

 

  • Poor-Quality Fashion Costs: An estimated 30% of event budgets are spent on subpar or mismatched fashion items, leading to dissatisfaction.
  • Time Drain: Couples often spend an additional 15-20 hours on average coordinating multiple vendors for essential event accessories and services.
  • Impact on Events: Poor quality or unavailable products contribute to the 25% rate of event cancellations or postponements in Nigeria.

Proposed Solution

Crafts by Adeewa offers premium traditional wedding fashion and beauty solutions, including:

 

  • Quality Asooke for brides and grooms
  • Customized Bridal Hand Fans
  • Expertly Styled Gele
  • Men’s Traditional Caps (Fila)
  • Makeup Services for brides and guests
  • Elegant Fascinators and Traditional Beads
  • Organic Beauty Products (Oriflame)

Goals and Objectives

Target Audience/Market

  • Women, aged 23-65
  • Men, aged 25-65

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