Business/Project Overview
My Taste by Cesca is a restaurant specializing in Afro-Fusion, Caribbean, and Nigerian local cuisine. The goal is to provide customers with authentic, fresh, and flavorful meals that combine traditional tastes with modern twists.
The Problem
Bland and unhealthy food options dominate quick-service spaces. There is a clear disconnection from cultural roots in food, limited use of fresh ingredients, a lack of social harmony or community engagement through food, and poor delivery speed and efficiency.
Proposed Solution
We integrate technology to support faster ordering, delivery, and daily accountability. Fresh ingredients are sourced directly from local farmers to ensure high quality. Meals are culturally curated — both in taste and presentation — offering a unique expression of tradition with modern appeal. The menu promotes healthy eating with flexible choices, and our social media platforms drive engagement through trivia, quizzes, puzzles, and reward-based activities.
Goals and Objectives
- Establish a reputable and profitable food business within the first year.
- Achieve a steady customer base of 100+ daily patrons within six months.
- Expand marketing reach through social media and strategic collaborations.
- Offer online ordering and delivery services by the second half of the year.
- Generate an estimated annual revenue of ₦20 million with a 28% profit margin.
Target Audience/Market
Students, families, young professionals, and culinary enthusiasts who are looking for convenient, flavorful, and culturally rooted meals that reflect both heritage and innovation.
