Business/Project Overview
Rabbit Hole Story is a Christian storytelling brand created to captivate young minds through engaging stories and activity books, interactive apps and mobile story games. Our mission is to bring the teachings of the gospel to young minds of the ages 3 – 12 years, by inspiring morale lessons from the Bible to fictional stories of the current time, making it more relatable. We offer a wide range of original stories and characters and digital experiences aiming to bring these narratives to life at home and in classrooms.
The Problem
The lack of trustworthy story content for children, especially in Nigeria, which is tailored towards Nigeria is the primary goal, while globally, there are many children with disabilities making them unable to operate some media contents, because such contents are rarely created, putting them in mind.
Proposed Solution
Embracing Diversity in Ethnicity: The books, audiobooks games and activities will include elements embracing their ethnic backgrounds and culture, in words spoken and written and in other elements.
Spiritual Value: Spirituality is first in our brand, embracing how important it is to keep building a relationship with Christ. Constantly bringing up the need for prayer, fasting, communion etc.
Multi-sensory Learning: Use of various mediums making use of various sensory organs , engaging the children in auditory visual and hands on activities.
Goals and Objectives
In a world flowing with all sorts of content, some which presents themselves as children friendly or even morally uplifting books, but ends up being a negative influence to kids, making parents not to grow a big sense of distrust towards the media and any brand that presents themselves as Child-friendly. We believe that that stories are the greatest tools to use in shaping children’s lives and through our stories. We envision children having free access to these stories and games, learning lots of Godly and valuable lessons from them.
Target Audience/Market
We target young minds between the ages of 3-12 years.
Our Market/Revenue Model
- B2C: Our means of providing our products to our buyers can be directly from stores near you or simply by ordering for a delivery.
- B2B: We partner with schools, orphanages and learning centers.
- B2G: Partnership with governmental organisations.
- Branded Content Deals and Streaming Partnership: We also partner with other similar and trusted brands.
