Wildroots Organics

Wildroots Organics is a clean, plant-powered hair care brand helping women reclaim their health, beauty, and confidence through high-performance, chemical-free products.

Wildroots Organics

Wildroots Organics is a clean, plant-powered hair care brand helping women reclaim their health, beauty, and confidence through high-performance, chemical-free products.

About the Pitcher

Lydia Onyinyechi Ukorah

Business strategist and clean beauty advocate on a mission to restore women’s confidence through plant-based hair care.

Business/Project Overview

Wildroots Organics is a clean, plant-powered hair care brand helping women reclaim their health, beauty, and confidence through high-performance, chemical-free products.

The Problem

African women are battling hair loss, fibroids, and hormonal issues caused by toxic hair products. Trusted clean alternatives are scarce and expensive.

Proposed Solution

Wildroots Organics delivers safe, effective, plant-based hair and scalp solutions that are affordable, empowering, and made for African women.

Goals and Objectives

  • Raise ₦2,000,000 to scale production, improve branding, and expand distribution.

  • Impact 10,000 women by December 2025.

  • Empower 50+ female resellers nationwide.

Target Audience/Market

  • African women aged 18–45 seeking safe, natural hair care solutions.
  • Mothers, students, professionals, and beauty-conscious individuals.
  • Health-conscious women avoiding chemicals due to personal or family health experiences.

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