Business/Project Overview
Nigho Cosmetics is a locally built cosmetology and hygiene brand focused on producing affordable, everyday personal and home care products.
Born from the need for consistent, trusted essentials, the brand prioritizes intentional learning, quality formulation, and gradual scale, building products people can rely on daily.
The Problem
Many people depend on imported or inconsistent local personal and hygiene products that are often expensive, poorly packaged, or unreliable in quality. These products are daily necessities, yet access to affordable and trusted options remains a challenge.
Proposed Solution
We will solve this by producing affordable, well-formulated personal and household care products that meet everyday needs.
Nigho Cosmetics focuses on essentials such as soaps, disinfectants, perfumes, shampoos, conditioners, and air fresheners, starting with small-batch production and intentional quality control.
Goals and Objectives
Goal: To create an affordable, safe and quality personal and household care products suitable for everyday use. The goal is to start small then scale as we continue to build trust and integrity.
Objectives
- Learn more about formulations and cosmetology standards.
- Start small batch testing and market entry.
- Building good rapport with target audience.
- Ensure consistency and quality.
- Expand market reach from already existing customers and scale from there.
Target Audience/Market
- Households
- Students & young families
- Small businesses (salons, shops, offices)
- Retail resellers
- Budget-conscious consumers
